BloomOrder a sample
Eau de parfum · N° 7

One flower, opened slowly. Made in Grasse in batches of four hundred.

Loved by
VogueByredo JournalThe GentlewomanAllureHarper's BazaarFragrantica
The house

One perfumer, one field.

Bloom is made by Élodie Marchetti, who left a large fragrance house to make a single scent properly. She leases four hectares of May rose above Grasse and picks them herself in the first two weeks of May.

Nothing is launched to a calendar. N°7 took seven years and seven hundred trials, which is where the name comes from.

  • 400Bottles per batch
  • 7yrsTo compose
  • 22%Perfume concentration

It opens in three movements

01

Top

Bergamot, pink pepper, a green stem snapped in half.

02

Heart

Peony at seven in the morning. Rose absolute, barely.

03

Base

White musk, cedar shavings, the inside of a linen cupboard.

Filled by hand, to the shoulder.

Fifty millilitres in hand-blown glass. Refillable for life at any of our counters — bring the bottle, keep the cap.

The collection

Three ways to wear it.

Discovery€62 ml

A sample vial, posted in an envelope. Its price comes off your first bottle.

  • About twenty wears
  • Free delivery
  • Credit towards a full size
Add to bag
Eau de parfum€14550 ml

The hand-blown bottle, filled to the shoulder and numbered.

  • Refillable for life
  • Engraving included
  • Boxed in recycled cotton
Add to bag
Refill€9550 ml

An aluminium flask to top up the bottle you already own.

  • Posted in a paper tube
  • Return the flask, get €5
  • No plastic anywhere
Add to bag
Notes from wearers

What it does to people.

“A stranger stopped me on the métro to ask what I was wearing. That has never happened to me before.”
Camille R.Paris
“It smells like the first warm morning of the year. I rationed the sample for a month.”
VogueBeauty desk
“My mother wore one perfume her whole life. I think I have found mine.”
Aiko TanabeKyoto
The promise

Made the slow way.

01

Field to bottle

We grow, distil and blend. There is no ingredient in N°7 whose farm we cannot name.

02

Vegan and unrushed

No animal-derived materials, no synthetic musks, and eight weeks of maceration before bottling.

03

Refill, do not replace

The bottle is made once. Every refill costs less than the last bottle and wastes almost nothing.

Before you choose.

How long does it last on skin?

Eight to ten hours on most people. At 22% concentration, two sprays is plenty.

Can I return a bottle?

If it has been sprayed fewer than five times, within thirty days. That is why we suggest the sample first.

Is it suitable for sensitive skin?

The full ingredient list is on every box. If you react to rose oxide or citral, test the sample on your wrist first.

Where can I smell it in person?

At our counter in Le Marais, and at eleven stockists across Europe and Japan.

Wear the garden.

Order a 2 ml sample — €6
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